The Journal
The Bench applied. Institutions examined. Standards named.
The Bench: The Iacocca Standard | thomasroman.com/ Most businesses are making marketing decisions based on numbers that do not tell them the truth. Not because they are dishonest.
Read →The Bench: The Iacocca Standard | thomasroman.com/ Most businesses lose the majority of their leads before they ever have a conversation with them. Not because the leads were
Read →The Bench: The Iacocca Standard | thomasroman.com/ Your website is not a brochure. A brochure is printed, distributed, and read by people who are already interested enough to
Read →The Bench: The Iacocca Standard | thomasroman.com/ The search result has changed. Not in the way search results have always changed, with algorithm updates and ranking shifts that
Read →The Bench: The Iacocca Standard | thomasroman.com/ Being the best at what you do is not enough. It has never been enough. The best product, the best service,
Read →The Bench: The Iacocca Standard | thomasroman.com/ There is a tax on every business that is not ranking where its buyers are searching. It does not appear on
Read →The Bench: The Iacocca Standard | thomasroman.com/ Every agency will explain what they do. Almost none of them will show you what it produced. That gap between explanation
Read →The Bench: The Iacocca Standard | thomasroman.com/ A marketing plan is not a revenue engine. Most businesses have one and call it the other, and that confusion is
Read →The Bench: The Iacocca Standard | thomasroman.com/ He said nothing. The court had asked him directly. The King’s commissioners sat across the table with the Act of Supremacy
Read →The Bench: The Iacocca Standard | thomasroman.com/ He knew which way the current ran beneath the bridge. Stirling. September 11, 1297. An English force of several thousand cavalry
Read →The Bench: The Iacocca Standard | thomasroman.com/ He packed snow into his mouth so his breath would not give him away. Fifteen degrees below zero. The forest around
Read →The Bench: The Iacocca Standard | thomasroman.com/ He stood perfectly still while the Lords laughed. The Solicitor General had just called him a thief. The charge was delivered
Read →The Bench: The Iacocca Standard | thomasroman.com/ He cleaned out his office alone. July 1978. Ford Motor Company. Thirty-two years of building the institution that had just removed
Read →The Bench: The Iacocca Standard | thomasroman.com/ He watched another woman die and wrote the number in his logbook. Vienna General Hospital. 1847. The maternity ward where doctors
Read →The Bench: The Iacocca Standard | thomasroman.com/ He sat in the House of Commons and spoke to rows of empty seats. 1934. Britain. A man who had been
Read →The Bench: The Iacocca Standard | thomasroman.com/ He walked out of Victor Verster Prison on February 11, 1990, and raised his fist. Seventy-one years old. Twenty-seven years inside.
Read →The Bench: The Iacocca Standard | thomasroman.com/ He watched a man steal bread from a dying prisoner and felt something clarify inside him that would take years to
Read →The Bench: The Iacocca Standard | thomasroman.com/ He spread his arms wide before the rifles and did not close his eyes. Mexico City. November 23, 1927. A courtyard.
Read →The Bench: The Iacocca Standard | thomasroman.com/ His family expected a small funeral. His father was a prominent Italian senator. The family’s circle was educated, upper-class Turin. They
Read →The Bench: The Iacocca Standard | thomasroman.com/ She called the Pope a coward. Not in private. In writing. In a letter addressed to Gregory XI in Avignon, delivered
Read →The Bench: The Iacocca Standard | thomasroman.com/ He asked to go. In 1873 the Hawaiian government was sending people with leprosy to a settlement on the Kalaupapa peninsula
Read →The Bench: The Iacocca Standard | thomasroman.com/ He knelt in the snow at Auschwitz and did not speak for a long time. It was 1979. He had been
Read →The Bench: The Iacocca Standard | thomasroman.com/ She picked up a copy of the autobiography of Teresa of Ávila at a friend’s house one evening and read through
Read →The Bench: The Iacocca Standard | thomasroman.com/ He resigned the chancellorship the day he was appointed Archbishop. No announcement. No speech. No explanation offered to the king who
Read →The Bench: The Iacocca Standard | thomasroman.com/ He stepped out of the lineup and asked to die in another man’s place. Auschwitz. July 1941. Ten men had been
Read →The Bench: The Iacocca Standard | thomasroman.com/ She was seventeen years old and she walked into the Dauphin’s court and told him God had sent her to drive
Read →The Bench: The Iacocca Standard | thomasroman.com/ There is a bench at Lehigh University. Stone. Simple. Set into the ground the way things are set when people expect
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